Company News

P&G and Google Trade Employees

Part of an effort to learn how to target customers

Author Image

By: TOM BRANNA

Editor

Procter & Gamble Co. is swapping employees with Google Inc. in a program to learn how each company targets and markets to consumers, according to an article in the Dayton Business Journal. About two dozen workers at the two companies have switched workplaces over a period of weeks this year, according to The Wall Street Journal. For P&G (NYSE: PG), the nation’s largest consumer products company, the program is expected to offer a glimpse into the emerging youth market, which spends ...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters